Identity. Brand. Image. These are some of the things we focused on when developing the logo for DJ Streak. We were tasked to create and design two variations of a logo for DJ Streak’s use on promotional items, websites, social media, and more. In creating these logos, we kept in mind some personal elements and likes and translated those into the design. For instance, the purple and gold colors come from a favorite sports team, the snake element is inspired from a favorite athlete, signature sunglasses, fonts used from a certain era of Hip Hop, and emulating a turntable needle as fangs.
Our approach was to take personal elements and translate them to imagery that represented DJ Streak and immediately told the viewer who he was. The turntable views show classic, known, and understandable elements to easily describe who DJ Streak is. We also felt it was best to do alternate colors and spotlight views so the logo can be used on different colored materials, media, and outputs. The variant logo of the sunglasses was approached with a simplistic look and feel. DJ Streak’s signature look is wearing his specific branded sunglasses while performing his craft and we wanted to highlight this. It was felt to make alternate versions as well for his use in different situations.
For Inline Connection, we create and design logos with telling the story in mind. We feel that personal elements, explaining who they are and what they do are shown through the design easily and cleanly. Impactful, memorable logos are only the beginning in a whole branding and identity campaign and we were glad to be a part of DJ Streak’s.
Be sure to check out other logos we’ve created in our Portfolio.