Showtime, Day One

Posted by on Jul 14, 2009 in blog | No Comments

It was the first day of SEMICON West and InterSolar NA 09 and we’ve got a report all the halls. As normal practice for some, 9am is the time when people start trickling in to setup, clean up, prepare, and get the last minute things done. And of course, there are some that come in at 9am and just start setting up their whole booth. I did notice a decent amount of people on the show floor at 9am gettings things ready in the South hall which was a positive sign.

As I walked the South hall, I did notice less equipment from exhibitors and more virtual displays and graphics. A huge size change for Disco was evident; once a 30′ x 40′ double deck structure to a 20′ x 20′ booth. Semitool who once brought two large machines, did not bring any and did not have a custom booth; they rented a modular system. The space that was once occupied by ASML, is now a TechXPot area and seating. Verigy has a decent sized booth that looks pretty good and is a rental booth; great space and design.

In the North hall, traffic was light, aisles were not that crowded, and the same scene; not much equipment on the show floor. Honeywell who once had a 20′ x 30′ double deck structure is not there either. A few other companies to note that are not in attendance are Oerlikon, K&S, and Rudolph Technologies. It’s also good to see that ASML is still supporting the show by doing promotions and advertising in various locations throughout the halls.

West hall and the InterSolar NA show is huge! 3 times the growth from last year, more and larger exhibits, tons of foot traffic and buzz. The hall is packed on all levels and it looks like quality attendees. It even seems like there is more interest and traffic in the West hall than in North and South combined.

I also attended booth assigning with my client this morning and got to see the antcipated floor plans for next year. I was also told that last year, booth assigning was 80% full during the show and over the course of the year, 40% canceled their reservations for one reason or another. That is a staggering number of cancelations and lost revenue. Some exhibitors have even said that they will not come back next year as it is too expensive to be there and others just have not decided yet. The industry is changing again and no longer is it cyclical. It seems the downturn has lasted for years now and everyone is looking for the end of it. More tomorrow from showsite.

I did hear a funny comment from an exhibitor today, “next year, all the semiconductor guys will be over in the West hall at InterSolar since that seems to be the future.” Follow us on Twitter as well to see other comments as heard on the show floor.
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Monday, July 13, 2009
Final Day Of Move In = Large Aisles
As the final day of move in for SEMICON West and InterSolar North America 2009 started today, a few things of interest are of note. Not many exhibitors were on the floor bright and early at 8am and at the same time, there were still some booths that were not quite finished. We finished setting up our booth (Electroglas, South Hall, 721) in a few hours so I walked to the floor.

You will notice large open spaces in the back corners and sides. In the covered areas closer to the front of the hall, are storage and staging; once packed with exhibitors. The aisles are large, way larger than last year. Normal freight aisles that used to be thin and packed with crates, had plenty of room for forklifts and carts to go back and forth without causing a traffic jam. By 10am, I had noticed Freeman laying out aisle carpet in some areas. Empties were going out fast, very fast. By noon, main aisle carpet was being laid out as well in the back and front of the hall. That was just the South hall and in the North hall, it’s not much different. Very wide aisles, lots of empty space on the sides and back which are filled with lounges, seating areas, tables for eating, etc. In the area just between North hall and the Gateway, is empty storage. This used to be packed as well and now, nothing. Also of note, not many companies utilized the stairs or walls for advertising opportunities. Usually, the stairs, sides of the escalators, and other main traffic areas have something, but not this year.

In the West hall, which is dedicated to the hugely popular and growing InterSolar NA show, thigns are much different than North and South. This show used to be one level; it is now three. Huge stands, large areas, equipment, machines, lighting and rigging, and more. I must say, this looks like this will be a great show this year and should keep growing.

Tomorrow is the first day of the show and we will discuss the attendance and participation. It is going to be interesting to see how many will come to the show floor and who did not make the trek this year to the show as an exhibitor. Follow us on Twitter (@inlineonline) as well to get our daily updates from the show floor.

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