For me personally, SEMICON West is THE show every year. Having been involved within the semiconductor industry for just about 10 years now, this show has always been a highlight of the year for me. It always was the largest show on the SEMI circuit and always brought in the who’s who of the industry to San Francisco for a week. This year though, it appears that exhibitor attendance is down on the show floor. The booths are now consolidated into the North and South halls and the Intersolar North America show is now in the West hall on it’s own.
Is this a sign of the economic times and has it hit the semiconductor industry that hard? If you look at the floor plan for this year, you will notice some of the usual players aren’t participating. ASML who typically has a large booth is not there, ATMI is not exhibiting, Praxair is not on the show floor, and Kulicke and Soffa are not present either. Whether it is the global economy or other strategic reasons, participation at the once huge show is down. At the same time, there are plenty of other companies that feel it is still important and worth the financial expenditure to participate at the show this year.
This year, we will write about our experiences during the week and what we observe on the show floor from setup all the way through dismantle. We want to give a first hand account of what is going on behind the scenes, how installations are going, what exhibitors and vendors are saying, and the moods and demeanors of the show this year. Follow us on Twitter as well at http://twitter.com/inlineonline as we will post throughout the day on what is going on.