During the second week of July in San Francisco, the largest semiconductor tradeshow in the United States is held at the Moscone Center. A few years ago, the InterSolar North America tradeshow was produced and ran in conjunction with SEMICON. Over the years, InterSolar has grown to become an extremely large event with many programs and participants for the Solar industry.
For this years show, we worked with Mitsubishi Electric Automation of the Illinois office and helped provide a custom rental booth option. The exhibitor wanted to be budget conscience and looked to work with us as we are located in the same area as InterSolar was being held. This right off the bat cut down on transportation costs and additional out of town expenses in working with a provider that is not local or in the region. provide them a custom rental booth structure and elements. The
We provided a custom rental booth for a 20′ x 40′ space with fluid elements that could be configured to the exhibitor’s liking. Certain structural elements were standard and allowed for branding, graphics, and demonstration areas. Other elements were custom designed to specifically display the exhibitor’s products and services.
The demo areas were designed to highlight products and provide a quick overview of the station. In addition to value statements listed on graphics, QR codes were available for viewers to scan for additional information. User interaction was an important part of the development of these areas.
We implemented other strategies to help keep the budget on track and provide value added elements for a successful event for Mitsubishi Electric Automation. Be sure to visit our Portfolio for additional details and photos from the show as well as other projects we have worked on.