Things have been busy for us lately here at Inline Connection. Sometimes, it’s not the large projects that can take up time and resources, but it can be a bunch of smaller ones that can bring just the right amount of time and energy to keep things going and busy.
We just wrapped a new logo design for a local business here in San Bruno. Truly Massage is the first California State Certified Licensed Therapist in the City of San Bruno; that is a huge achievement. The logo is a re-design of a previous version to help bring the company into their new location and help show their services and offerings. In planning with the client and discussing the goals, messaging, look, and feelings to be evoked, we designed a logo that showed these things. The Yin Yang sign shows balance, calming and serenity that you would expect from a massage. The colors were chosen to be softer, inviting and not too harsh or distracting. We wanted their customers and perspective customers alike, to understand that this is a professional business for all people to relax, be comfortable, and experience great customer service.
We also created an alternate colored logo keeping in mind printing and other promotional opportunities. In some instances, printing a 3 or more colored logo can be very expensive, so we created a simple, two colored black and white logo to help cut costs down in those instances. An alternate logo in two colors is always something good to have designed when going through this type of process.
You can check out the new logo designs on our website in the Portfolio and our various social networking sites ( Facebook, Twitter ).As more promotional items and such are created for this client, we will post and update them.